COIN72 - Syllabus

Home
Syllabus

COIN72 Syllabus

Computer, Technology & Information Systems Division
COIN72 Internet Marketing
Spring Quarter, 2011

Course Information: COIN72.01W 5 units
Web: http://fgamedia.org/faculty/rdcormia/COIN72/

Instructor: Robert D. Cormia
Email: rdcormia@earthlink.net

Course Description

This course is an introduction to Internet marketing, with an emphasis on techniques that you will employ to develop a strategy to promote traffic to your website, increase sales, or increase awareness about a new product. In this hands-on course you'll learn to use meta tags, XML sitemaps, understand how Search Engine Optimization (SEO) works, and effective ways to increase traffic and increase sales. This is an intermediate level course, and assumes you have a working knowledge of HTML/XHTML, have an operational website, and a basic knowledge of e-commerce.

The course is broken up into five units, covering Internet marketing techniques, marketing strategy development, marketing campaigns, gorilla marketing tactics, and technology skills from XML sitemaps to RSS to Web analytics. In addition to the hands on exercises, you'll also do directed research and navigation on the Web, a form of 'competitive analysis', to see how successful companies promote products, services, and websites. Learn effective Internet marketing techniques and strategies for promoting Web commerce, including email marketing, meta data tagging, Search Engine Optimization (SEO), XML sitemaps, and competitive analysis and strategy development. The course is an intermediate level e-commerce course.

I generally open up all lessons at the start of the class, and you will have about two or more weeks to complete each lesson. It is your responsibility to monitor the ETUDES Assignments Links for the due dates and specified times for submission of homework and to check the Announcements and Discussion Area for updates or revisions to the course content and schedule. Once a homework link has expired, you may not be able to get full credit for your assignment even if it is uploaded to the Web. Please do not request extensions for submitting homework.

Assignments

Each week your assignments will be due on the date and time specified in the ETUDES-NG ASSIGNMENT LINK for that assignment. Any assignment turned in after the due date may not be accepted, - or it may be considered late and marked down up to one full grade. Please read the Homework Submissions page carefully. You may be dropped from the course if you miss two or more homework submissions. I can only assign points in ETUDES-NG through the appropriate submission fields for each assignment. I understand that the first couple of weeks you will have a lot of information on the ETUDES-NG interface in addition to your Dreamweaver work so I am flexible during this time and am very available to help you be successful early on in the course, so don't worry, I'm here to help you. Please review Foothill College's Academic Dishonesty page with a link to our Academic Honor Code for Internet Based Courses.

Grading

Grading is based on assignments, forums postings and code reviews, final project / portfolio, and hard work. Each assignment is worth 25 to 50 points, and it is not unusual to receive a few extra points for extra effort. Please plan your time carefully as there are no incomplete grades available in this course.

A = 450 to 500 points (90% or more)
B= 400 to 449 points (80% to 89%)
C= 350 to 399 points (70% to 79%)
D=300 to 349 points (60% to 69%)
F = < 300 points (less than 60%)

I will withdraw you if I don’t see progress for a number of weeks, and / or if you do not respond by email within five business days to an inquiry about your status. Please keep me informed. International students please pay particular attention to your attendance, as once you are withdrawn you cannot be reinstated. There are no incomplete grades available in this class.

Approximate Schedule

Week 1 – Course introduction, logging into ETUDES, marketing review
Week 2 – Internet marketing overview
Week 3 – Internet marketing examples
Week 4 – Internet marketing techniques
Week 5 – Developing a strategy
Week 6 – Website analysis
Week 7 – Campaign management
Week 8 – Calculating ROI
Week 9 – Website analytics
Week 10 – Google webmaster tools
Week 11 – Website analytics
Week 12 – Final project / portfolio submission

Textbook

Web Marketing for Dummies - purchase online or at a local bookstore.

Office hours

I am generally available one hour before class, and by appointment. Please ask questions in the ETUDES forums, or email me for the fastest response (rdcormia@earthlink.net) or by office phone 650.949.7456. My home office number is printed in the footer of my email; you may use it if you need an urgent issue to be resolved, but please call only during normal business hours. I respond to almost all emails (with proper subject lines containing COIN74 with a meaningful topic) within one business day, and I expect about the same of you.