COIN72 - Lesson 12 Assignment

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Assignment 12

The Future of Technology Based Marketing

From database marketing in the early 1990s to the Internet and World Wide Web, Social Media, and a transition from computers to mobile communications and Internet, cell phones, smart phones, PDAs, and now tablet computers, much has changed in the delivery of marketing and advertising content. Thinking about a continuum of technology from radio to TV, Internet and Web to phones and PDAs, what will the next 'channel' be? Automobiles are becoming Internet enabled, and many have GPS technology today. We are already beginning to see the convergence of social media and devices other than computers and smart phones. The scene from 'Minority Report' of personalized experience may not be that far away.

Lab Activity and Assignment Deliverables

Think about how technology is moving, and use your imagination a bit. Where are there 'contact' or information points where you can intersect product, service, or even personal information? What are possible convergences between proximity sensors, presence and place technology, and how could marketing even move past product and services, as in providing you with real-time information that has value? For this assignment explore these assignment questions and share your thoughts and insights. Try to include knowledge that you have gained in the last eleven weeks and integrate it into your thinking.

You are encouraged to read all the questions below, and then create an organized, segmented (meaning structured) response, that blends your insights into the questions, and perhaps things that we have not thoughts of. What is the (near) future of technology marketing, in your eyes and insights?

Where do you see Internet and Web marketing heading on the next 5 years? Reflect on technology, information collected by businesses and organizations, and insights you have about 'convergence' of mobile devices, networks, and 'always on' or pervasive computing (also known as 'calm technology' - http://en.wikipedia.org/wiki/Ubiquitous_computing.)
How do you see social media evolving? What ideas do you have about social networks and technology that you might see developing? Can social, place, and presence converge?
Expand a bit on social technology, perhaps other ways that personal technology can interact with networks, information, places, interests, and people. What opportunities do you see emerging?
Think about personalization http://en.wikipedia.org/wiki/Personalization and what advances you would like to see, including blending information from your various user experiences, not just product and consumer, but perhaps your information interests.
Could marketing techniques be applied to our health, diet, and other personal experiences? How might these contacts and information interactions resemble or be shaped by technology markets.

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Lesson 12