COIN72 - Lesson 11 Assignment

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Assignment 11

Integrated Business and Marketing Plan

You'll submit an integrated business and marketing plan, showing how you'll use marketing strategy and tactics to accomplish business goals. If you haven't written a business plan before, you'll need to check out a simple primer for this - try looking at The Business Plan Primer which is long - but has the right material. The importance in the business plan is the planning, and analysis, of your business venture.

Business Plan Requirements

There are a number of requirements for a business plan, as identified above.

Marketing Plans

There are a number of requirements for a marketing plan, as identified above.

Integrated Business and Marketing Plans

You will develop an integrated plan - business goals, accomplished through marketing strategy and tactics.

Lab Activity and Assignment Deliverables

What is a business plan, what are the key components of the plan, and why are they important?
What is an marketing and sales plan? How are they similar, different, and how do they work together? How do they fit within an overall business plan and what purpose do they serve?
What is an advertising plan (you can include advertising campaigns within your answer)
Describe the strategic and tactical goals of integrated marketing, sales, and advertising plans
From an organizational perspective, how would/could businesses and organizations of various sizes execute an integrated marketing/sales plan, and could they be effective without a business plan?

If you choose to do the optional writing assignment you'll prepare and submit a real integrated business plan.

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Lesson 11