COIN72 - Lesson 2 Assignment
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Marketing Basics
In this section we've covered some sales and marketing basics, such as the 5 p's of marketing, sales and advertising, sales vs. advertising, branding, cost of acquisition, life-time profitability, etc. You'll answer some very basic questions below, and paste them into the text window for the course. Some of the questions might be reworded during this course as we are making changes to improve what you research, and hence retain long after the course is finished.
What are the 5 p's of marketing?
Take a look at these two resources, , and briefly discuss the 5 P's of marketing. This is an introduction to the basic concepts of product, price, place, promotion, and people.
5 p's to Effective Marketing article and The Marketing Mix - (The 5 p's of Marketing)
Product Advertising
Briefly describe what product advertising is, and name three to five types of advertising that you are familiar with. For instance, radio, television, print, public banner, Internet (Web and email) as well as direct mail. Describe each in terms of how they work, how audiences are selected, advantages and disadvantages, etc.
Advertising Wikipedia definition
Product Sales
Sales is much different than advertising. Compare and contrast sales with advertising. Compare and contrast these efforts in a typical organization, and describe how effective sales teams work. Use examples that you are familiar with, such as retail, phone, and Internet. Describe how these different channels target different types of audiences.
Information and Branding
What is product marketing? Marketing is often described as 'inform, remind, and persuade'. Think about this statement, and describe three examples of being informed, reminded, persuaded, and branding examples. As an example, consider TV alerts from Flex-Your-Power, reminded about an upcoming event (school registration), or persuaded to vote a certain way. Also describe a branding message, such as a new product introduction you might see on TV or in print advertising.
Marketing Primer- Slideshare Presentation
Lab Assignment
As your lab assignment for this week, you'll start to be hyper-aware of sales, advertising, and promotional / informational messaging in everything you experience, including product information on consumer packaged goods (CPG) like toiletries, food, and signage in publis spaces. This will help you get ready for next week's assignment!
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Lesson 2