COIN72 - Course Summary

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Course Summary

Offered	Spring 2012
Time	Check for weekly lesson distribution time and homework expiration time.
Place	On-line at your convenience, you may use the school's labs if you'd like. homework is due at specific times and participation in the online discussions is required.
Format	Web-Based, individualized attention to each student plus class discussion participation.
Instructor(s)	Robert Cormia is your primary instructor. Instructions for configuring your system are in the Browser Tune Up section of the Quick Start Guide. In ETUDES-NG, click on the Classroom link in the left navigation bar to return to the table of Classroom Sessions. Start with navigating ETUDES-NG, then configuring your Unix account.
Contact	Use the Etudes Shell to send messages. For a faster response, please use my email. - rdcormia@earthlink.net Always put COIN72 in the subject line - and please don't 'recycle' old subject lines!
Division	CTIS-Computer Technology & Information Systems: COIN - Computers on the Internet
Advisory	Basic familiarity with HTML and XHTML is important, but not essential! Intermediate computer and keyboarding skills, an email account, access to the Internet, and basic browsing experience. Knowledge of e-commerce. Familiarity with HTML 4.01 and XHTML 1.0, and current Internet technologies (Web browsers, common graphics formats, Internet file extensions) are strongly recommended. Ability to configure a website, manage files on a remote server, and use of FTP tools is essential to learn Google Webmaster tools!
Expectations	Students are expected to: Attend all course lectures and labs. (for online: do all lessons, assignments, projects, quizzes, skills assessments, finals, participate in the online class discussion lounge) Complete and submit all assignments on time Complete a final project or Internet technology summary Participate in class discussions, peer reviews, peer critiques, collaboration, self-reflections and assessments Be motivated and active self-learners, explore Practice, patience and persistence Have fun! This is a hands on course with class interaction through our web-based program. You will receive personal feedback from the instructor as well as interaction from classmates through web-based discussions on homework, assignments and projects. It's a lot of fun.
Description	Internet Marketing Internet marketing technologies Web marketing strategy Web marketing tactics
Objectives	This is an Introduction to Internet marketing. At the end of the course each student will produce a functioning live website / electronic portfolio which they created showing Internet marketing skills: Marketing concepts Internet marketing concepts Web marketing techniques Email marketing Search Engine Optimization (SEO) RSS feeds Google webmaster tools and traffic analytics Strategy development Ad Campaign management Social media tools Integrated business and marketing plans
Textbooks	Web Marketing All-in-One for Dummies
Software	As this class will be conducted via the World Wide Web, you must use a frames-capable browser that is current - such as Mozilla, Firefox, or Microsoft Internet Explorer 6.0 or later, with JavaScript enabled.
Universal Learning	If there are any students with a learning disability or physical challenge, you are entitled to any assistance you need to achieve your academic goals. Foothill College has an on-campus lab with talking computers, print enlargers, tactile maps of the campus, and other alternate learning options . If you or anyone you know would benefit from such a service, please call the Disabled Student Services Office in Room C31F at (650)949-7332 or the TDD line (650)948-6025. Please also contact me if you have suggestions for making this course more learning accessible for you.
Grading	The following grading scale will be used for all graded assignments and the final grade: Percent / Grade 90-100 / A \| 80-89 /B \| 70-79 / C \| 60-69 / D \| 0-59 / F You are registered for a letter grade unless you fill out a Pass/No Pass option card with the Registrar by the time listed below. A grade of A, B, or C receives a Pass. If you receive a D or F, you will receive a No Pass. To take the class Pass/No Pass, fax your request to the admissions and records office. Fax 650-949-7048. There is currently no way to request Pass/NoPass online. Students need to check the Academic calendar for the dates by which this has to be done. The basic guideline is: Fall/Winter/Spring - Friday of the fourth week of instruction and Summer - Friday of the second week of instruction. Regardless of status, students are expected to complete all work, take all tests and maintain regular attendance (participation in the class discussions, lessons, etc.). There will be no incomplete grades given. It is the responsibility of each student to monitor the academic calendar concerning these issues.
Tutoring	If you use the school labs you might be able to access a tutor who has knowledge of this class. Tutors are instructed NOT to give you the answers, NOT to give you private lessons for missed classes or otherwise, and NOT to do your work for you but rather to act as coaches to encourage your problem-solving skills. Critical thinking and problem-solving skills are essential for anyone who is serious about being in a professional web development or multimedia environment. Tutors and Teaching Assistants for our class convene with the instructor to discuss the progress of students who use their services.
Attendance Withdrawal	Drops: It is your responsibility to drop or withdraw from the course if necessary. You must fill out a drop card and turn it in to the Registrar. If you do not formally withdraw or complete the course, you may receive an F grade. Please contact me if you drop. If you miss 2 sessions, you may be dropped by the instructor. If you do not pay your fees by the required time, you will automatically be dropped by A&R (I cannot reinstate you either - so pay those fees!. Deadline to drop with and be eligible for a refund is posted on Foothill's calendar. Check all the REGISTRATION HEADINGS for dates for the following: Deadline to drop without a grade Deadline to file pass/no pass cards Deadline to drop the course with a W Once you drop, an administrator will deny your access to the Etudes class. I do not issue any incomplete grades for this course. Homework is required by assigned dates. Check the ETUDES ASSIGNMENT LINK for all homework expiration days and times.
What next?	Read through the syllabus, read the first chapter from the book (pdf chapter okay)