Welcome to COIN72 - Internet Marketing
Welcome to Web Marketing, Spring Qtr. 2011. This website contains the pages that you will access through ETUDES-NG. You may additionally navigate the course through this website, and quickly access the lectures and assignments for each week. Please remember that your assignments follow a schedule as shown in ETUDES, where you will submit URLs to your home work - all assignments are submitted electronically through ETUDES! If you have questions, please email me, and always include COIN72 in the subject line of your correspondence.
Course information
- Course summary - please review this before you start the course
- Syllabus - course syllabus (pdf)
- Grading - course grading
- Outline - detailed schedule of topics
- Textbook - recommended for this course
- Reading - recommended reading from the textbook
Outline of lectures
- Lesson 1 - Course overview
- Lesson 2 - Marketing basics and terminology
- Lesson 3 - Brand identity, creating a message
- Lesson 4 - Website comparison / experience
- Lesson 5 - Web marketing tools, direct email marketing
- Lesson 6 - Search, AdWords, AdSense, and place
- Lesson 7 - Google webmaster tools, sitemap, analytics, SEO
- Lesson 8 - Experiential and buzz marketing, CRM, and the 'experience economy'
- Lesson 9 - Social media, SMO, Facebook, Twitter
- Lesson 10 - Marketing strategy and campaigns, ROI
- Lesson 11 - Marketing plans, integrated business plan
- Lesson 12 - Mobile technology and the future of marketing
Assignments
- Assignment one - Book intro and ETUDES posting
- Assignment two - Marketing basics
- Assignment three - Marketing scavenge hunt
- Assignment four - Website analysis
- Assignment five - Web marketing tools
- Assignment six - Search and AdSense
- Assignment seven - Search Engine Optimization (SEO)
- Assignment eight - Experiential and buzz marketing
- Assignment nine - Social media and tagging
- Assignment ten - Marketing strategy, campaigns, ROI
- Assignment eleven - Integrated business plan outline
- Assignment twelve - Future of technology based marketing
- Optional Writing Assignment - recommended for strategy
Tutorials and Reference Sites
- Using ETUDES - a good tutorial to start using our course management system
- DMA - The Direct Marketing Association
- More Visibility - Search Engine Optimization
- Web Marketing Today - Tips and Techniques for Web Marketing
- Constant Contact - Email Marketing and Survey Tools and Services